There are a handful of vehicles throughout history that have an instantly recognizable, seldom-changing style that becomes one of its defining characteristics. One recent example is the Toyota Prius.
Since the debut of the second-generation model that debuted its famous wedge-shaped hatchback style, it has become the most instantly-recognizable hybrid cars on the road, to the point where Prius has almost become synonymous with hybrid to the extent Kleenex has with facial tissue. So, any changes to that nearly decade-old look are approached with an abundance of caution, even though Toyota’s hybrid poster-child has legions of loyal fans, and has only grown in popularity with the addition of the C compact and V crossover wagon variants.
Bloomberg is reporting a more distinctive, emotional look is being considered for the next-generation Toyota Prius. But in terms of a wholesale change of the overall profile is unlikely, as the Prius’ aerodynamic shape also contributes to its high fuel economy, one of the key marketing attributes of the brand. The change is reportedly due to a directive from Toyota CEO Akio Toyoda to make the company’s cars more exciting, and to appeal to buyers beyond the Prius’ traditional customer base.
-Courtesy of Motor Trend
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